Building a Digital Analytics Competence Center

when. 2018
Where. CH

Client's need

A leading firm in the pharma sector has a global social media hub, acting as an internal strategy advisory center of excellence. The hub has the responsibility of the social media listening & analytics activities at worldwide level. The goal of the project was to define the strategy and the operating model for the social media listening & analytics across different countries.

abstract Architecture

Key Activities

  • Benchmark against tens of competitors and leading practices

  • Definition of a core offering based on cross-functional use cases aligned to patients and HPCs journeys

  • 20+ use cases identified and co-designed with local markets representatives and business divisions leaders

  • Operating model design describing in details the following dimensions: organization, processes, governance, roles and responsibilities, culture, locations, supporting infrastructure, sourcing and commercials, performance and measurement.

  • Introduction of Agile methodologies into the new operating model

  • 5y plan, roadmap and business case