Digital Marketing &
A start-up operating in the FMCG tech sector, working both at B2B and B2C level, needs to define a digital marketing and servicing strategy and to design the enabling organizational and operating model needed to enable such a new way of working.
User research to identify and understand clients' needs
Brand Character and positioning definition
Digital brand architecture defining the overall channels ecosystem (which channels, roles, goals and KPIs to track)
Editorial guidelines (tone of voice), editorial planning guidelines
Training to jr resources
Website info-architecture & redesign (I.A. card sorting, navigation journeys design, wire framing guidance)