Digital Marketing &

Organizational design

when. 2021
Where. Italy

Client's need

A start-up operating in the FMCG tech sector, working both at B2B and B2C level, needs to define a digital marketing and servicing strategy and to design the enabling organizational and operating model needed to enable such a new way of working. 

Struttura moderna

Key Activities

  • User research to identify and understand clients' needs

  • Personas building

  • Brand Character and positioning definition

  • Digital brand architecture defining the overall channels ecosystem (which channels, roles, goals and KPIs to track)

  • Editorial guidelines (tone of voice), editorial planning guidelines 

  • Training to jr resources

  • Website info-architecture & redesign (I.A. card sorting, navigation journeys design, wire framing guidance)