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Amplifidor - Crafting a Customer Experience That Connects and Engages

Amplifidor’s mission to empower everyone to become an influencer in their niche was as ambitious as it was inspiring. But bold missions demand equally bold customer experiences—ones that resonate, engage, and leave users thinking, “this is exactly what I needed.” As Amplifidor evolved, so did its need for a reimagined customer journey that could match its vision and scale.

That’s where we stepped in. From using the Jobs-to-Be-Done (JTBD) methodology to uncover what users really wanted, to collaborating with design and development teams across the finish line, we made sure the experience wasn’t just great—it was crafted to delight. 


For Amplifidor, we redefined the customer experience through a mix of strategy, design, and execution:

1. Understanding the Jobs to Be Done:

  • We kicked off with a deep dive using the JTBD methodology, asking the tough (and sometimes surprising) questions about what users were really trying to achieve.

  • Distilled user needs into actionable insights and job statements, giving the redesign a clear purpose.

  • Prioritized processes and features based on the “jobs” that mattered most to Amplifidor’s users—because nobody likes guesswork.

2. Mapping the Journey:

  • Mapped the entire customer journey, uncovering every speed bump, frustration, and opportunity along the way.

  • Designed personalized user flows that made the journey not just smoother, but downright enjoyable.

3. Designing with Purpose:

  • Took all those insights and turned them into UX designs that simplified key processes, such as the onboarding: Say goodbye to clunky forms—hello to personalized welcomes and gamified incentives.

  • Core Features: Made mission creation and influencer collaboration feel intuitive and fun.

We used Figma as our secret weapon, collaborating with stakeholders to create seamless journeys and functional prototypes. (Yes, Figma got a serious workout) and partnered closely with UI designers, ensuring the visuals were as delightful as the experience itself.

4. Getting It Built:

  • Coordinated and managing the dance between UI designers and front-end developers to ensure everything looked great and worked perfectly.

  • Led weekly sprints, squashing roadblocks, and ensuring pixel-perfect implementation.

  • Iterated designs based on real user feedback—because it’s not done until it’s better than good.

5. Delivering the Experience:

  • Rolled out a fully redesigned CX, backed by analytics to track and measure its success.

  • Integrated improvements into Amplifidor’s wider project perimeter, ensuring everything worked together like a well-tuned orchestra.

THE OUTCOMES


  • A reimagined customer journey, tailored to user needs and grounded in JTBD insights.

  • A streamlined onboarding process that turns first impressions into lasting relationships.

  • Intuitive core features that are easy to use and loved by users.

  • A collaborative and seamless design-to-development process powered by Figma.

Strategic Impact:

  • Amplifidor now delivers a user-centric experience that connects and engages.

  • From Onboarding to continuous mechanisms to stimulate growth the entire journey is plenty of user activation points and retention dynamics.

  • A scalable CX framework ensures the platform evolves as Amplifidor grows.

With Amplifidor, we didn’t just deliver a better CX—we made sure it felt effortless, enjoyable, and exactly on brand :)

The Magic We Worked

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