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Triennale Milano – Crafting a Future of Impact

The cultural sector is a fast-evolving landscape, and Triennale Milano was no exception. Faced with the challenge of redefining its role and impact, the institution turned to us to co-design its four-year strategic plan. The goal? To align its storied history with a bold vision for the future—one that spoke directly to visitors, the local community, and its stakeholders, while rallying internal teams around shared objectives.

We brought our Business Artisan philosophy to the table, applying Human-Centered Design principles to ensure inclusivity and co-creation every step of the way.

 

Here’s how we rolled up our sleeves:


1. Immersion into Vision and Mission: We got under the skin of the leadership’s ambitions, ensuring their perspective guided the process.

2. Inclusive Collaboration: Through interviews and workshops, we unearthed insights from employees across all levels, functions, and perspectives.

3. Co-Design in Action: Facilitated interactive workshops to collaboratively shape the institution’s strategic plan.

4. Bringing It to Life: Delivered a crystal-clear strategic plan and collaborated with Paolo Iabichino to craft a bold, new brand narrative.

5. Making an Impression: Designed an integrated communication strategy, including a sleek microsite (future.triennale.org) and a newspaper tabloid, to engage stakeholders.

6. Steady Support: Coordinated two large-scale initiatives to revamp organizational design and enhance CRM capabilities.

THE OUTCOMES

The lighhouse, a solid 4yrs strategic plan

  • A Strategic Plan Document that encapsulated Triennale’s cultural and relational ambitions.

  • Oversight of critical change initiatives in organizational design and CRM.

Impactful Communication including:

  • A Brand Narrative Presentation that gave the institution a fresh voice in the cultural sector

  • A dedicated identity for the initiatives

  • The future.triennale.org microsite became platforms to engage with stakeholders in a compelling way. 

  • A well-executed press conference, supported by a tabloid-style newspaper, launched the strategy with style.

The Magic We Worked

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