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Vinhood - Building a Marketing Powerhouse, One Brick at a Time

In the buzzing FMCG technology world, where innovation and disruption are daily fare, Vinhood knew they needed more than just a marketing strategy—they needed a complete transformation. Positioned between B2B and B2C markets, their challenge wasn’t just about reaching their audiences but truly connecting with them in meaningful ways. Add to that the need to rebuild their marketing office from scratch, and we had a deliciously complex challenge on our hands.

What We Did

Taking on the role of Fractional CMOs, we got to work—not with cookie-cutter solutions, but with a handcrafted strategy that reflected Vinhood’s personality and ambitions. Here’s the magic we brewed together:

Strategic Alchemy:

  • Through user research, we uncovered what really makes Vinhood’s audiences tick (spoiler alert: it’s not just fancy tech).

  • Crafted personas that brought clarity to their needs and motivations.

  • Defined a brand character that spoke fluently to both B2B pragmatists and B2C dreamers.

  • Mapped out a digital brand architecture to organize chaos into a channel ecosystem with clear roles, goals, and KPIs.

Digital Ecosystem Redesign:

  • Reimagined their website, ensuring it wasn’t just pretty but functional, with optimized navigation journeys and information architecture (yes, we card-sorted like pros).

  • Set up an analytics framework so no data point would ever get lonely or ignored again.

Tone Meets Tactics:

  • Designed editorial guidelines that gave Vinhood a consistent, compelling voice, because great content starts with knowing how to say it.

  • Built a content strategy that ensured every word and campaign resonated.

Systems and Automation:

  • Set up CRM and marketing automation that made nurturing leads feel like second nature, not hard labor.

Building the Dream Team:

  • Handpicked and onboarded a new 6-member marketing team with the right blend of skills, attitude, and curiosity.

  • Trained them to hit the ground running while setting the bar high.

Passing the Torch:

  • Culminated our work by finding, hiring, and onboarding a new Chief Marketing Officer—someone we knew would cherish the foundation we’d built and take it to the next level.

THE OUTCOMES


  • A comprehensive digital strategy that turned Vinhood’s vision into actionable steps.

  • A new website that retained over 80% of its traffic despite significant changes (a feat not to be underestimated).

  • A fully operational marketing team and a confident, forward-looking CMO ready to take the wheel.

Impact:

  • Aligned Vinhood’s dual-market focus, creating synergy between B2B and B2C strategies.

  • Built a sustainable organizational structure with strong processes and a data-driven approach

  • Left behind not just deliverables but a marketing office equipped for growth, innovation, and impact.

At Takos, we don’t just deliver strategies—we build legacies. With Vinhood, we didn’t just craft a marketing office; we created a stage for their bold ideas to shine.

The Magic We Worked

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